The gap between the discourse of corporate social responsibility (CSR) and the practical reality should be taken into account. While work identity is known as a construct by institutional logic, ethical identity promoted in CSR is often considered as a taken-for-granted notion backed up by social welfare advocacy. This study aims for exploring CSR’s ethical identity formation through analyzing organizations’ discourses during the process of organizational identity formation. A case study is conducted adopting document analysis which allows to examine published external communication during the active CSR development of a pharmaceutical company. The results show that transformative perspective of CSR composed of reasonable idealism in transparency allowed the company to justify the negotiation between business and ethics in order to get trust from stakeholders
What I learned by reading the model article
Model 1: The age of responsibilization: on market-embedded morality- Ronen Shamir (2008)
From this article, I found that clearly stating the main argument in the article’s first paragraph is a good style. The author suggests what he wants to tell us in his article. I can grasp a general idea that the author wants to argue with his first paragraph. The author presents content at the first part by indicating problematics which are missing in previous studies. Secondly, the structure of the article in the end of introduction allows readers to have an idea how his argument will be presented. Finally, three main arguments are separately described as evidences to support the author’s statement in the introduction.
In the main argument, the governance which is controlled by the neo-liberal matrix, the praxis of governance by responsibilization, and corporate responsibility by CSR as a morality play are sequentially discussed. This way guides readers to be convinced by the fact that CSR is an inevitable policy to disguise the neo-liberal matrix because a moral play can hide well the economic interest of corporations. Methodology section is not particularly noteworthy because this study is done purely by document analysis in which data collection method is not described. There is no tables and drawings as findings.
This model article allows me to learn that it is a good strategy to describe in the first paragraph what an author wants to tell readers. I will leave a note that will remind me later what I thought on reading the model. The ‘thing that I want to learn from my model article and to imitate’ is introduction and what I want to improve on is methodology that should be more detailed or I take another model for methodology.
Model 2: Corporate Philanthropy in Contemporary China: A Case of Rural Compulsory Education Promotion- Huiquan Zhou (2015)
The article’s first paragraph indicates that entrepreneurs in China are well known in engaging in philanthropy since long time. This approach relates the present article to old concept. So, the article presents content by suggesting problematic such as “how corporations and private entrepreneurs engage in philanthropy to beneﬁt the society, and whether their strategies are effective and/or efﬁcient are left unexplored”. This becomes a new element which is dealth with in the article.
The main message and the structure of the article are presented as follows: “This study uses rural compulsory education promotion as an example to explore Chinese corporate philanthropists’ involvement in long-term social development”. “The article will start with a brief review of..”.. ‘ Then, data collected from” “ This is followed by an analysis of the possible factors that shape” “ Finally, the article ends with a discussion of challenges and opportunities facing”..
The author gives information to the reader concerning rural education, corporate philanthropists, and their campaign in literature section. Then methodology part is well described: the quantitative method with database including 52 corporate foundations, which are collected from their websites. foundation center database, and annual reports. As a qualitative method, interviews with government officials and organizational leaders are conducted.
The first paragraph allows us to know about the article: there must be unseen challenge between corporate philanthropists and rural education. The methodology section, results, and discussion are well developed by dealing with well-organized finding and results sections which present evidences balanced by mixed-methods. Tables relegate information such as programs’ types of the corporate foundations included in this study. Donation patterns of the corporate foundations included in the study, geographical distribution of corporate foundations included in the study.
I can make some notes about this model article: I want to learn firstly, the main argument and the structure should be presented in the last part of the introduction. The literature shows the concepts and theories that I use for this article. Then methodology should be rigorous and I have to convince readers by making sense of using such a methodology. Discussion could be very important section to argue the key point of findings and the new discovery should be related to the old concept. I want to imitate the structure: introduction with my main argument and plan of the article, literature with main theories that I use, convincing methodology, discussion which delivers a core message of the article, then conclusion with limitations and a new research direction.
As the emergence of globalization with ICT enabled organizational members and stakeholders to monitor a corporate ethical conduct, corporate social responsibility (CSR) has become an inevitable policy to adjust the ethical role of organizations so as to contribute for society’s well-being in the 21st century. Even if this approach seems to turn the focus on inspiring communal interest based on moral value of humanity, its contradictory nature between promoting ethical conduct and enhancing more profit for corporate has been long time debate criticizing organizations’ transparency. This case study, adopting content analysis of publications, analyses a company, which has successfully implanted CSR strategy by creating an ethical identity through trust building so that employees and stakeholders voluntarily participate to improve life condition of their community under an corporate’s initiative leadership. In this process, the communication strategy of the company aims for creating a consensual culture and identity in and out of the organization so that CSR enables a synergy produced by both organizational members and stakeholders who identify themselves as same community members. Under sharing a consensual value, CSR plays a role to provide the community with a sense of collaboration.
Revising tasks- What is new about my article?
My article introduces a new category of CSR (corporate into community social responsibility): the inspiring desirability. This approach reduces critiques concerning the disguised intention of organizations which institutionalize their policies. Because this way enables a corporate to become a leader of community through transforming corporate engagement into whole community’s, which is shared by all stakeholder members.
The process is going through a sensemaking between employees and stakeholders via networking using social media platforms. So, it does not show anymore a separate relationship between clients and organization. As a partner, clients participate in CSR project to construct a better community, being helped and facilitated by the corporate which plays a role as a leader providing resources and a clear direction. In this process, the CSR does not need to try to disguise the economic intention of corporates, but the inevitableness for economic pursuit is presented in a transparent way in order to build a better community.
When the value is clearly shown, people who are convinced and agree with this view voluntarily participate in CSR. Hence, the corporate does not need to struggle to form an ethical identity via CSR, rather, they can let this task evolved through stakeholders’ networking. Sensemaking will be performed by all participants to produce a meaningful consensus that CSR itself will suggest the direction to go in front of corporations.
What revisions do I need to make to my article to link the old to the new?
First, I have to present old categories of CSR and critiques. Second, I should present old concept of sensemaking in organizations, which is exclusively performed within working members. Third, the general social media use in corporations: the primary function of providing information of products and services to get feedbacks of experiences is under changing to another function of creating a new identity through the participation of all stakeholders and clients. So organizational sensemaking is not any more within the organization; emerging concept of collaboration via social media platform enables to create another category of CSR strategy and sensemaking process happens in blurring line between working members and clients.
My type of article
It can lay down in three categories.
– Annotated bibliography
– book review & review article
– humanities research article
As I do a good quantity of reading everyday, I can publish annotated bibliographies. This seems a realistic goal. When it comes to my ambition and passion, I will definitely love to publish book reviews and review articles. Especially, in the latter category, I have a feeling of mastery. I don’t write well as much as I want, but I have an eye to criticize what others wrote. It is easy for me to show whether arguments are coherent, what is missing or misplaced, and how the structure is messed up. Finally, I’d love to write some humanities research article. When I was young, I used to write often and easily whenever an idea came to my mind. The description of what humanities research article is reminds me of this tendency. If I incline myself to this type of article, I must be particularly interested in Chinese philosophy, Christianity in religion, astrology, and characteristics of foreign languages that I’ve learned.
My article: What about ?
Creating a new organizational identity via CSR (corporate social responsibility) has been a long time debate because an ethical approach disguising the corporate interest can facilitate to form a consensual culture so that aligned identity with culture can be effective and advantageous for organizations rather than imposing an identity as a corporate policy. This manipulative approach is based on institutional sensemaking process to create a consensual identity among working members in order to lead them to a desired direction. In my article, I want to explore how an organization which leads a successful CSR uses communication strategy to create a new identity. The case study can illuminate firstly what direction of CSR is taken, secondly, how communication is involved, and finally, in what procedures CSR has been performed and evolved.
What is new about my article?
According to guide of the book, I have to point out the existing institutional theory that aims for creating a new identity backed by a plausible culture. Sensemaking must be a strategy to achieve this goal because without aligning culture and identity, it often turns out a failure. Sensemaking by using social networking via digital media platforms seems to be effective to form a consensual identity in the 21st century. Especially, it focuses on interactions between not only organizations’ members but also entire community members including clients and stakeholders. Organizations become a leader of community in order to improve their community. This inclusive and philanthropic approach will put away the barrier between organizations and their clients. Such as trust, which blurs the division between corporations and stakeholders must be enhanced by communication via social media and built in trustful relationship. As a result, this synergic relationship will enable CSR policy evolved. CSR becomes not any more exclusive strategy for organizations, but it becomes a concept which can be evolved through mutual collaboration between organizations and stakeholders. Something new in my argument is that CSR doesn’t belong to only organizations’ members but it will be transformed as a value to develop a community in which members share the same ethical value: philanthropy, environment, care for others, etc.
What revisions do I need to make to my article to link the old to the new?
I demonstrated how the organization could succeed by using social media as a communication strategy to promote their social actions, which create an coherent image of the tradition of the company. The company that I took for my case study is very prudent not to harm their traditional value and image even if they use a new media as a new communication tool. What I did not sufficiently emphasize in this article is that this communication strategy enables the company to be a leader of community members. There is a need to emphasize the fact that CSR becomes a value of entire community, not only as a policy of the company so that CSR can evolve completely different from its initial policy taken from the corporate’s executive members. All stakeholders can carry this policy as their own value to enhance their life condition in the community.
What I learned by doing this exercise
I could identify via this chapter in what type of publication I’m interested. I could select four types among them. I could also reconfirm the current myth about accepted articles to be published. This misunderstanding comes from a perception that can remove even starting writing. Instead, I have grasped now a good sense of what sort of tone and focus can be addressed for publication. Three ways are suggested in the book, but I can summarize them as delivering a meaningful insight about a phenomenon in which scholars are interested regardless of whether they are new or old as argument. Finally, I could review the role of abstract and the paramount importance of writing an abstract before starting to revise an article. In this sense, it must be very helpful to read different peer reviewed abstracts. By doing so, I will know how a structure of an abstract can be made and what model I can follow to write my abstract.
The major obstacles in the way of my writing goals and the solutions
My major obstacles concerning my writing goals can be summarized as follows:
Firstly, as a modest writing under a realistic priority will be more productive, I have to give up the tendency of being too much ambitious. In fact, I have to deaccelerate myself not only for writing but also for things in general in my life. I often find that I used to have a better result when I am less ambitious. I think that people around me feel also such a tension when I’m extremely concentrated to do something well. As we need to care others, I think that a virtue of being ‘zen’ also has a moral value.
Secondly, I won’t feel bad about not having done enough research. In the 21st century, as knowledge rarely stays as an absolute form because it expands and ways to communication knowledge explode and accelerate, ignorance is a state that all people should admit inevitable. The best future researcher will be someone who is able to synthesize this immensity without getting overwhelmed.
Thirdly, I won’t define myself as someone – we tend to make ourselves imprisoned by deciding <who we are>. As the author of the book said, ‘We are not a Russian doll, but we are a protean (great diversity of variety) being’. Many people do not take advantage of half their potential, skills, or smarts because of labeling some dysfunction as their essence. On the contrary, uniqueness can be a source for being productive because it can turn out a charm. Imperfection gets sympathy of people while perfection makes people turn away.
Fourthly, I will definitely make my reading social. Instead of handing over my writing to someone, I will ask others to get back to me when they have had a chance to read it. For example, my husband can help me improve my writing in terms of evaluation feedback. My friends via social networking can become also evaluators and mentors.
Fifthly, I was always skeptical for my choice of career. Being professor was never an absolute target for me. I was assured by the author of the book that I don’t need to be. Writing well is a skill that will serve me in any profession so it is not a waste of time even if I don’t plan to be a professor. I can feel better about my skills and may be more willing to spend the time to develop them. Through this process, I will feel more clearly if being a professor is for me or not.
Sixthly, feeling of insecurity is one of my enemies. I often consider me as not smart enough to go to the path of Ph. D. But I am passionate enough for my project; in fact, I love my topic because I believe that it can make a real contribution in our society. I Believe more in the project than in myself. And I believe that God will provide me all I need if he wants me to go to this direction. I am touched by the author, saying that ‘If you care deeply about what you are doing, being enough smart or not may not matter’.
Finally, English is not my mother tongue. So, I have an inevitable language barrier in writing in English. Fortunately, they say that reading helps absorb the structure of the language at an intuitive level. So, it is very possible that the more I read, the better I write.
A chosen title, a writing site, and some preparatory writing activities
I’ve chosen the article that I had elaborated for the class in which the professor Peruvemba had instructed. That was a final paper for this class. As the topic is closely related to some areas which my thesis proposal deal with, I’d like to rework on it. In fact, I am very much encouraged by the book “ Writing your journal article in 12 weeks” because the author recommends to choose one of works that I’ve already started and have not finished yet. Especially, the article that I’d like to use has been positively commented by the professor Peruvemba and she wants to publish it together. This article contains elements of collective identity and corporate social responsibility within a length of about 30 pages.
Concerning the writing site, for regular writing, I prefer my office at home. For backup writing, I can be an itinerary writer. I can go to the library and coffee shops such as Tim Hortons or Second cup where there are some noise of people and sound of music. For studying, I like neither too silent place nor the place where people talk. I prefer to be surrounded by somewhat soft tune that comes naturally from movements of people (i.e. a sound of sipping coffee.. strange, no?).
When it comes to warming-up activity for writing, I would go swimming. This activity makes many good ideas pop up in my mind. I wish I would have a gadget to register my thoughts or to write them somewhere during swimming. As such a technology is not yet invented, I try to remember some key points of those thoughts in order to write them when I will have been out of the pool. Sometimes, taking a shower or biking is also a good warming-up activity for writing. It is possible that I need some activities that don’t allow me to write – having a perfect condition to write can block free flow ideas. For this reason, I’ll go first to do some exercises before writing.